Recommended for usCRM is required
Base paid growth tiers
Do not separate CRM pricing. The CRM is how we deliver the lead, trigger follow-up, track booked inspections, and send cleaner conversion data back to Google and Meta.
| Offer | Best fit | Monthly management | Launch fee | Ad spend bucket | Included system |
|---|---|---|---|---|---|
| Ads Pilot | Small employer roofer, one location, one clear service line | $1,500/mo | $1,250 | $3,000–$5,000/mo | Google, Meta, TCM CRM, landing page, forms, call tracking, reporting |
| Growth Ads | Stronger sales team, 2–4 service lines, serious growth | $2,250/mo | $1,750 | $5,000–$10,000/mo | Everything in Pilot plus more campaign depth and testing |
| Scale Ads | Large roofer, multiple campaigns, heavier testing | $3,500/mo | $2,500 | $10,000–$20,000/mo | Everything in Growth plus broader campaign structure and reporting |
| Over-threshold spend | Any client above $20k/mo in ad spend | +10% of ad spend above $20k | As scoped | $20,000+/mo | Usage pass-through where needed |
What each fee covers
The launch fee builds the machine.
The launch fee pays for the front-loaded work that makes the ads usable: campaign architecture, conversion tracking, landing-page alignment, CRM pipeline, forms, call tracking, routing, and QA.
Campaign buildGoogle/Meta account structure, conversion actions, offer alignment, keyword/ad setup.
Tracking buildClick IDs, landing-page events, phone attribution, call tracking, and reporting checks.
CRM buildLead capture, auto-response, missed-call text-back, pipeline, and follow-up workflow.
Additional servicesQuote separately
Visible add-ons we can charge for.
The visible add-ons are full website work, Local SEO, reputation management, and Local Service Ads setup.
Authority Website$3,500 build + $297/mo website management. Best for a roofer that needs a clean, trustworthy site connected to CRM forms, tracking, and paid traffic.
Growth Website$6,500 build + $397/mo website management. Best for a stronger local presence with more service pages, city/service-area structure, and better conversion sections.
Local SEO$750/mo. Only available with a TCM-built Authority or Growth Website. Covers local SEO basics, GBP support, light on-page work, citations, and reporting.
Reputation management$350/mo for review request flows, monitoring, reporting, and response support. Light review automation can be bundled into Growth/Scale when needed.
Local Service AdsRoll LSA spend into the client’s ad budget. If LSA setup is standalone, quote $750 one-time setup.
Existing websitesWe do not offer maintenance-only support for sites we did not build. Rebuild or migrate to the TCM Cloudflare stack before we manage it.
Dan talk track
Copy this.
We keep pricing simple. Your ad spend stays paid directly by you to Google and Meta. Our monthly fee covers the strategy, campaign management, CRM lead intake, landing pages, call tracking, conversion tracking, follow-up workflow, reporting, and optimization. The launch fee covers the heavy setup work before the first lead comes in. We are not just sending leads to an inbox; we are building the system that turns ad traffic into booked roofing appointments.
Internal toolInitial + monthly estimate
Pricing calculator
Select the base paid growth tier, then add website, basic SEO, reputation, or LSA services. Ad spend is shown separately because the client pays Google/Meta directly.
Initial charge$0
Monthly TCM rate$0/mo
Recommended ad spend$0/mo
Ad spend is not included in the monthly TCM rate. Client pays Google/Meta directly.