Small employer roofer plan

Target the top of small, not the bottom.

Best fit: $1M–$2M roofing company with crews, office/admin help, decent reviews, and enough cash flow to spend at least $5k all-in on growth.

Primary starting laneBest for limited case studies

Offer: Ads Pilot

$1,500/mo management

Plus $1,250 launch fee and $3,000–$5,000 recommended ad spend. CRM lead intake, forms, call tracking, follow-up, and reporting are included in the management fee.

What we buildOne main offer, one primary landing page, tracking, CRM pipeline, and follow-up automation.
What we avoidToo many campaigns, too many offers, custom SEO promises, or pay-per-result pricing.
Success goalProve that clean ads + fast follow-up can create booked roof inspections.
Qualify hard

Only pitch if these are true.

  • They are doing around $1M–$2M/year or are clearly on that path.
  • They have crews available and can handle more appointments.
  • Someone answers the phone during business hours.
  • They have at least a basic reputation: reviews, photos, local proof.
  • They can spend $3k–$5k/month on ads without panicking after two weeks.
Do not chase

Bad fit small roofers.

  • Under roughly $750k/year with no clear growth budget.
  • One-truck operator who cannot answer calls or book quickly.
  • Wants guaranteed jobs before ad spend.
  • Only wants the cheapest possible leads.
  • No reviews, weak photos, poor service area clarity, or messy operations.
Dan talk track

Copy this.

For a company your size, I would not start with a bloated agency package. I would start with a focused 90-day Ads Pilot: one clear roofing offer, a landing page that matches the ad, call tracking, and CRM follow-up so new leads get contacted immediately. The goal is not to create random leads. The goal is to prove we can create booked inspections you can actually work.
Next: medium plan