Medium roofer plan

This is the best-fit growth client.

Best fit: $2M–$5M roofing company with crews, a sales process, service-area clarity, and enough cash flow to treat marketing like a growth system.

Best Core targetGrowth Ads

Offer: Growth Ads

$2,250/mo management

Plus $1,750 launch fee and $5,000–$10,000 recommended ad spend. CRM lead intake, forms, call tracking, follow-up, and reporting are included in the management fee.

What we build2–3 campaigns, up to 3 landing pages, call tracking, CRM routing, and better reporting.
What we optimize forQualified leads, booked inspections, call quality, and offer-to-lander match.
Success goalMore predictable pipeline without wasting sales-team time on bad leads.
Best offers

Lead with the jobs they actually want.

Free Roof InspectionBroad intent and easy starting point.
Storm DamageUrgent intent and strong local timing.
Insurance Claim HelpHigh-friction but high-value if the roofer handles it well.
Roof Replacement + FinancingHigh-value replacement leads with stronger homeowner intent.
Qualify hard

Ask these before pricing.

  • How many inspections can your team handle per week?
  • Who answers new lead calls and how fast?
  • What jobs do you want more of: repair, replacement, storm, insurance, commercial?
  • What is your average replacement job value?
  • Do you already know your close rate from estimate to sold job?
Dan talk track

Copy this.

At your size, the problem usually is not just getting more form fills. The problem is getting the right homeowners, matching the ad to the landing page, responding before they call another roofer, and knowing which calls became real opportunities. That is why our Growth Ads plan includes landing pages, call tracking, CRM routing, and optimization around booked inspections.
Next: large plan