Later targetMore proof required
Offer: Scale Ads
$3,500/mo managementPlus $2,500 launch fee, $10,000–$20,000 recommended ad spend, and +10% management on ad spend above $20,000. CRM lead intake, forms, call tracking, follow-up, and reporting are included in the management fee.
What they expectClear reporting, better attribution, call quality review, and a plan by service line.
What we must avoidLooking like a small vendor without operational depth or reporting discipline.
Success goalScale the profitable offers without losing lead quality.
Sales angle
Do not pitch cheap. Pitch ownership and clarity.
- Client owns ad accounts and data.
- Spend stays on the client card, not hidden inside agency billing.
- Campaigns are segmented by service line and market priority.
- Lead quality is reviewed through calls and CRM outcomes, not just form volume.
- CRM follow-up reduces lead leakage from slow response.
Proof gap
How to handle limited case studies.
Be direct. We do not need to pretend we are Scorpion. Sell transparency, ownership, niche focus, and a 90-day launch plan. Then earn the larger relationship with clean tracking and better lead handling.
Good first askStart with one region or one service line instead of asking for the whole account.
Good expansion askAfter clean data, expand budget and add more offers, locations, or campaigns.
Dan talk track
Copy this.
For a company your size, the risk is not just bad ads. The risk is not knowing which campaigns create real roofing opportunities. We would start with a controlled launch around the highest-value offer, keep your accounts and data under your ownership, and build reporting around calls, booked inspections, and lead quality. If the first segment proves itself, then we scale budget and service lines.